How Mumbai’s Basilica Art House is Pioneering the Digital Art Revolution with Technology & Esotericism
Basilica Art House , a Mumbai-based Art House & Technology Company, founded by Rex Pereira & Shreyash Mishra of the Shrex Group, has set forward its journey to change the future of art and consumerism. Basilica not only offers a marketplace for buying/selling art but also aids the commercialization of art by soliciting artists and unique art formats, ultimately connecting them with the best-suited brands or specific commissioning activities. They call their enterprise of involving art in business “Artmercial.” Partnerships between artists and brands are not new however the scope of use has been limited. For instance, Murakami brought a new way of creationism in the storied fashion house when he was called upon to redesign Louis Vuitton's collection. Basilica Art House is looking at affixing more of such successful partnerships on a larger scale with a wide range of changes. ...